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The global apparel market is valued at $1.39 trillion according to Statista, and in 2020 the market is projected to grow to $1.65 trillion. If you count bags, footwear, and accessories, then fashion is a $3 trillion industry. According to Shopify the worldwide revenue for the e-commerce fashion industry is expected to grow from $481 billion in 2018 to a staggering $713 billion in 2022.

What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there).

Startups and small to medium size brands have huge opportunities to market their products and brand, with some clever tactics and a pinch of wit. Online and offline marketing strategies are equally important — the biggest growth is online but the deepest connections with your customers are “physical”. …


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Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow.

At the end of each year, it’s great to look in the rear mirror and reflect. What went well, what went south, and where are opportunities for improvement? This helps a lot with the planning for the next year.

Below is a list of 33 ways to grow an apparel brand divided into 3 sections: Entrepreneurship, Collection & Products, and Marketing & Sales. …


The Complete Guide To Starting A Successful Clothing Brand

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Are you thinking about starting a clothing brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want to expand into clothing?

Clothing is a 3 trillion dollars industry, and over one trillion garments are sold worldwide every year. It is a huge market and it is understandable why someone wants to tap in. But the competition is fierce, so you want to do it right and you want to get noticed.

If you want to learn how to start a clothing brand, then this article is for you. We’ll go over all the steps involved in starting and running a clothing brand, in what order you need to think about them what is important. …


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9 steps to become a sustainable apparel brand — apparelentrepreneruship.com

Sustainability in the apparel business is not a trend anymore. The clothing industry is the 3rd most polluting industry after the meat and the oil industry. We can’t go back and undo the harm, but we can make things better now, and in the near future, by deciding. We want to make a change, we want to make as little impact on this planet as possible.

What makes an apparel brand sustainable? Well, to be honest, nothing! As soon as you produce a garment, you have put one garment too much onto this earth’s surface. One could argue that there are enough products already, but by running a sustainable business you will educate your consumers. You make them more aware of what is going on and what better choices they can make. …


A Jack Of All Trades is someone who is decent at everything, but not especially adapt at any one thing according to the Urban Dictionary.

In the article Who Do You Need On Your Team? 17 Roles To Fill we mentioned that you will probably have to take on several roles when starting your brand. There are advantages of being in charge of many areas of your business. Here we list 7 positive reasons to be a jack of all trades for your brand.

1 Full control

Working with all areas of your business gives you a better understanding of the entire process. You see clearer how different parts interact, and you make sure your business runs more efficiently. It also means you are in full control of your processes. You know exactly what is going on at every given moment, making it easier for you to project manage. …


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Some of our brand-building customers worry a lot about this topic. Some brands should worry more about this topic than other and do something about it. The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waist their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you will ALWAYS end up as number 2. …


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Starting a new sportswear brand can be challenging. It is even more challenging to do it with limited funds. However this is a reality many of you are facing, but you don’t want it to stop your plans. So how are your money best spent? What should you pay for and where can you save your money? Read our guide to bootstrapping.

SPEND

  • Inspiration material. This is the start to every collection and product development. You feel you need to have it, get it!
  • Designer/product developer. Unless you have design skills I would advise that you pay someone who knows design/product development. You will save a lot of time and in the end money. The products are your entire business, you shouldn’t play around with the design until you have learned how to design. …


The Complete Guide To Starting A Sportswear Brand

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Do you want to start up a sportswear brand? Do you have some great design ideas or a cool new apparel concept? Can’t you find the styles you are looking for? The time could be now for you to start up that brand you have been thinking of. But where do you start? How do you go about to make it all happen?

If you want to set up your own clothing brand, then this article is for you. …


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See if you are cut out for this or not!

You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand and don’t let anyone or anything get in your way.

Here are some questions that can help you see if you are cut out for this or not.

1. Why do you want to start a sportswear brand?

Starting a sportswear brand takes commitment, time and money. You will be eating, breathing and living your brand. Research, ask around, talk to people who have started a brand to see what they have gone through. Is that something you want? Try to invision how it is to have a clothing business. The more you know the better you can prepare. …


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I have always had side projects, for as long as I can remember. I’m a curious and restless person that likes to try new things and just make stuff. Sometimes I even make, before I think, but that’s another story…

I started my first clothing brand Sinaia in 2009. As a clothing startup I had to do almost everything myself. From branding, to sketching of the garments, to production, to marketing, to sales, to making the catalogues, to the full business side of the company. This means that I have a huge understanding of the whole spectrum of producing and driving a clothing brand. I had to learn along the way. As an employed clothing designer I have only worked with a very small niche, the designing of the products, choosing materials and trims and commenting on the prototypes after arrival. With my experience from having my own brand I can of course understand the process better and I know exactly how it works. …

About

Ana Kristiansson

Technical Apparel Design Expert and Co-Founder of Apparel Entrepreneurship. http://www.apparelentrepreneurship.com http://www.anakristiansson.com

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