33 WAYS TO GROW YOUR APPAREL BRAND IN 2019

Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow.

At the end of each year, it’s great to look in the rear mirror and reflect. What went well, what went south, and where are opportunities for improvement? This helps a lot with the planning for the next year.

Below is a list of 33 ways to grow an apparel brand divided into 3 sections: Entrepreneurship, Collection & Products, and Marketing & Sales. Addressing all the points at the same time would be extremely ambitious, but even the smallest improvements, can have a huge impact.

The best growth is organic, in a smooth pace where the brand culture can remain the same, where the employees can work without burnouts, where the product development remains solid, and the quality is intact. The best growth is controlled.

If you are a brand that doesn’t have a fast enough growth, remember that great things take time and as all the entrepreneurs say: It’s a marathon, not a sprint. If you constantly improve every area of your business, the growth will come.

ENTREPRENEURSHIP

1. Nail your core values

2. Have a defined business goal

3. Grow your e-commerce

33 STEPS TO BUILD A GREAT ONLINE STORE

4. Invest in software and tools

TOOLS & RESOURCES

5. Outsource where you can

VISIT 99DESIGNS

6. Increase your margins

PRICE CALCULATORS

7. Optimize your backend

8. Make the numbers a numbers game

5 STEPS TO MAKE A PROFIT

COLLECTION AND PRODUCTS

9. Know your supply chain partners

10. Get feedback — take it in, what can you improve?

Happy customers = lucrative business

EXAMPLE SURVEY

11. Consolidate suppliers and manufacturers

FIND MANUFACTURERS IN THE MEMBER ZONE

12. Innovation

13. Cut the tail

14. Use colors strategically

15. Analyze your figures

16. Have a clear product range, price structure and “individual” products that don’t cannibalize on each other

DOWNLOAD COSTING SHEET & PRODUCT PRICE MATRIX IN THE MEMBER ZONE

MARKETING AND SALES

17. Increase sustainability. One collection at a time

9 STEPS TO BECOME A SUSTAINABLE APPAREL BRAND

18. Focused on your customers’ needs

19. Keep track of inventory

20. Transparency

21. Human support

CUSTOMER CARE

22. Scale up social media

23. Community

24. 80/20 rule

25. Increase your customer’s experience

26. Service service service

27. Speak your customers’ language

28. Use up-selling and cross-selling

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29. Listen!

30. Streamline your logistics

31. Grow your email list

32. Diversify your sales channels

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33. Evolve

Need help with starting and running a clothing brand but don’t know where to start, what to do or what the process is, read more about how we can help at the Apparel Entrepreneurship website or email me directly at ana@apparelentrepreneurship.com