Jan 21, 2019MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 1(3)]The global apparel market is valued at $1.39 trillion according to Statista, and in 2020 the market is projected to grow to $1.65 trillion. If you count bags, footwear, and accessories, then fashion is a $3 trillion industry. …Marketing5 min readMarketing5 min read
Dec 31, 201833 WAYS TO GROW YOUR APPAREL BRAND IN 2019Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. At the end of each year, it’s great to look in the rear mirror and reflect. What went well, what went south, and where are opportunities for improvement? …Fashion Business12 min readFashion Business12 min read
Sep 18, 2018HOW TO START A CLOTHING BRANDThe Complete Guide To Starting A Successful Clothing Brand Are you thinking about starting a clothing brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want to expand into clothing? Clothing is a 3 trillion dollars industry, and over one trillion garments…Entrepreneurship10 min readEntrepreneurship10 min read
Aug 15, 20189 Steps To Become A Sustainable Apparel BrandSustainability in the apparel business is not a trend anymore. The clothing industry is the 3rd most polluting industry after the meat and the oil industry. We can’t go back and undo the harm, but we can make things better now, and in the near future, by deciding. …Sustainability6 min readSustainability6 min read
Oct 13, 20177 REASONS TO BE A JACK OF ALL TRADESA Jack Of All Trades is someone who is decent at everything, but not especially adapt at any one thing according to the Urban Dictionary. In the article Who Do You Need On Your Team? 17 Roles To Fill we mentioned that you will probably have to take on several…Entrepreneurship2 min readEntrepreneurship2 min read
Sep 24, 2017STAND OUT — DIFFERENTIATE YOUR BRAND FROM THE COMPETITIONSome of our brand-building customers worry a lot about this topic. Some brands should worry more about this topic than other and do something about it. The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waist their energy checking out…Branding4 min readBranding4 min read
Apr 11, 2017TIPS FOR BOOTSTRAPPING YOUR SPORTSWEAR BRAND STARTUPStarting a new sportswear brand can be challenging. It is even more challenging to do it with limited funds. However this is a reality many of you are facing, but you don’t want it to stop your plans. So how are your money best spent? What should you pay for…Design3 min readDesign3 min read
Apr 7, 2017HOW TO START A SPORTSWEAR BRAND — updated 2021The Complete Guide To Starting A Sportswear Brand Do you want to start a sportswear brand? Do you have some great design ideas or a cool new apparel concept? Can’t you find specific styles you are looking for? Now is a great time to start your sportswear brand, but where do you start? How do you go about…Entrepreneurship10 min readEntrepreneurship10 min read
Apr 7, 201723 QUESTIONS TO ASK YOURSELF BEFORE STARTING A SPORTSWEAR BRANDSee if you are cut out for this or not! You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. …Startup6 min readStartup6 min read
Sep 29, 2015WHY SIDE PROJECTS MATTERI have always had side projects, for as long as I can remember. I’m a curious and restless person that likes to try new things and just make stuff. Sometimes I even make, before I think, but that’s another story… I started my first clothing brand Sinaia in 2009. As…Experimenting3 min readExperimenting3 min read