MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 1(3)]

The global apparel market is valued at $1.39 trillion according to Statista, and in 2020 the market is projected to grow to $1.65 trillion. If you count bags, footwear, and accessories, then fashion is a $3 trillion industry. According to Shopify the worldwide revenue for the e-commerce fashion industry is expected to grow from $481 billion in 2018 to a staggering $713 billion in 2022.

What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there).

Startups and small to medium size brands have huge opportunities to market their products and brand, with some clever tactics and a pinch of wit. Online and offline marketing strategies are equally important — the biggest growth is online but the deepest connections with your customers are “physical”.

A general rule of thumb is to have 7 or more “touch points” with your customers. A touch point is, for example, Instagram, your email newsletter, your online shop etc. Wherever a customer gets in touch with your brand or gets information about your brand counts. To effectively and efficiently plan for this you have to first know who your customer is and where they are, to optimize your connection with them.

Here are some tips on how to market your clothing brand and get true, authentic and long-lasting relationships with your customers.

The list is divided into General Marketing, Online Marketing, and Offline Marketing.

General marketing ideas

General tips are ideas that should be rooted in your clothing brand culture, all employees including yourself, and in everything you do as a business. Marketing IS everything you do, and how you do it. From how you talk to the DHL guy, to how you reply to your emails, to how you handle customer care, to your engagement in social media, to the packaging of your products and the quality of your products.

  • What do you stand for? What causes are you dedicated to?

Read more about this topic here: STAND OUT — DIFFERENTIATE YOUR BRAND FROM THE COMPETITION

  • Build a marketing story in your collection names and product names. The names of your garments will help you carry your story. Come up with unique names that ties back to your story and help you with your branding.

-Communicate openly with your customers

-Hold your company accountable

-Own your mistakes and share how you are going to make things better

-Be honest and authentic

-Be human

-Be honest about how you price your products

-Be honest about your supply chain

  • Build good-will into your apparel brand from the start. There are brands that donate one product for each product sold. There are brands that support and donate 1% each year of their income. There are brands that collaborate with foundations, charities, and organizations in their communities. How can you and your clothing brand help in an authentic way, not just because its great marketing?

Read more about this topic here: HOW TO DEFINE YOUR CUSTOMER

Come back tomorrow to read Part 2 of Marketing Tactics That Will Make Your Brand Succeed in 2019. Tomorrow you can read and learn about Online Marketing Tips for your clothing brand.

Need help with starting and running a clothing brand but don’t know where to start, what to do or what the process is, read more about how we can help at the Apparel Entrepreneurship website or email me directly at ana@apparelentrepreneurship.com